|
We Walk As One: Another Milestone in KGBC History
This 2009, Avon made a stronger commitment to the Breast Cancer Cause: 50,000 participants in seven locations (Manila, Legaspi, Vigan, Malolos, Cebu, Cagayan de Oro, and Iloilo) achieved through a simultaneous walk event. With fewer locations and a bigger target, we knew we were up for a big challenge. But we still went ahead with it, because our driving force has always been the countless women we continuously support.
After being postponed in several locations around the Philippines due to severe weather conditions brought about by Typhoons Ondoy and Pepeng, the Avon Walk Around the World for Breast Cancer finally pushed through in Manila (SM Mall of Asia Open Grounds), Legaspi (Avon Legaspi Branch), Vigan (Plaza Burgos) and Malolos (Bulacan Provincial Capitol), following the successful walks already held in Cebu, Cagayan de Oro, and Iloilo.
Along with countless Filipinos who are staunch supporters of the cause, some of the country’s biggest names in politics and broadcast journalism graced the Manila event, including US Ambassador Kristie Kenney, and broadcaster/economist Winnie Monsod, as well as actress/Avon Breast Cancer Ambassador Iza Calzado and breast cancer survivor/ Avon Breast Cancer Ambassador Cathy Coma.
Well-known TV personalities Arnold Clavio, Susan Enriquez, Lyn Ching-Pascual, Love Añover, Andy Smith and Izzy Trazona took their places in satellite stages set up in different points along the walk to encourage and support the Manila participants. Other special guests who took part in the program were celebrities Rainier Castillo, who helped lead the invocation, and singer Aicelle Santos, who performed the Avon KGBC song.
With so many people from different walks of life coming together to support the cause (nationwide number is 35,900 participants), it is clear that there is something good to be said about the strength of the human spirit and the unity that comes with people who gather together, in good or bad weather, to fight for a cause that they are truly passionate about. The KGBC campaign, through the Avon Walk, proves that it is not just for the sufferers and survivors, but for every single person who believes that anything can be overcome, if you do what you can to contribute to the solution.
|
